Inc. Southeast Asia | Tycoons 2.0
Photo c/o Guiltless
“Always think like the sneakiest version of yourself,” says Yen Kuok in an interview with Inc. Southeast Asia.
Sitting comfortably behind her desk at the Hong Kong headquarters of Guiltless—the luxury marketplace selling pre-loved (second-hand) and off-season designer clothing, handbags, shoes, jewelry, watches, and lifestyle products she founded in 2015—Kuok is recalling the one lesson her father, Malaysian sugar baron Robert Kuok, taught her about running a business. “Anticipate and imagine the worst-nightmare customers you could have—those out to get you, cheat you, and manipulate their way around your system. Put yourself in their shoes and if you can beat yourself at that game, then you’re likely set.” Continue reading “Yen Kuok: The Guiltless brand of luxury”
Tricia V. Morente 